This was a bro bono project my wife Laura and I worked on for a non-profit called Same Same But Different. The event was a fashion show featuring some of Canada’s hottest designers and models. All the proceeds went towards an orphanage building project in Cambodia benefiting victims of child trafficking, extreme poverty, abandonment, and decades of warfare.
I art directed the project and Laura Harding did all the illustration. We chose a really bright, warm and energetic colour scheme that made reference to the traditional colours of Cambodia and served to generate the excitement we were hoping to create for the event through posters, invites, tickets, banners and programs. It seems to have worked—the house was packed and the event raised $17,000.
