Category Archives: Identity

Banff Session

This is a project Tyler Vreeling from Fat Crow Design, Laura Harding and I are currently collaborating on for the Alberta Association of Architects. The Banff Session is a biannual architectural conference held in Banff, Alberta, Canada. This year’s theme, chosen by the association, is “Scale”. Our interpretation of the theme is based on the shifts in scale possible within the isometric grid. Each piece in the package will represent a shift in scale by zooming in or out on the elements that we’ve created within this isometric world. The poster is below. A website, postcards, banners, programs and signage are in the works.

Banff Session 2010 poster

 

Logos!

I’ve worked on some pretty satisfying identity projects over the years. Here’s a few of my favourites:

The West Xprssd

In the fall of 2008, Fat Crow Design curated a design feature booth at the Calgary and Vancouver Home Shows. The booth exhibited the work of ten Western Canadian designers working in various areas of design such as furniture, fashion and architecture. I was asked to create an identity and environmental graphics for the booth, print material and a webpage.

logo_block

Continue reading

White Moose Catalogue

36 page product catalogue produced for Fat Crow Design’s inaugural furniture line, White Moose. Using the identity I had developed previously, I did all of the photography, design and much of the copy writing. All in less than two weeks (two blurry, sleepless, zombie-eyed weeks). Tyler Vreeling and I collaborated on the creative direction and copy writing.

This project won a DX Award in 2007

I was involved in the design of several of the pieces in the line including a set of magnetic coasters and a water-jet cut room divider.

I also designed the online catalogue at www.whitemoosebrand.ca
Programming by Dave Olsen.